Imagine spending hours creating the best carousel posts for your social media. When your post is published, only 3/4th of the part is visible only because you failed to optimize your images based on the size of each social media platform.
I know how it feels to have awkwardly cropped pictures and pixelated photos that ruin your engagement. Every social media platform has different image specifications, from profile and cover photos to infeed ads; every image size is different and ever-changing.
You can say it, as there are so many platforms and so many rules.
You can’t post your Instagram visuals to your Facebook and Twitter profiles since every platform has different social media image sizes. Making your visuals look good from Facebook to Pinterest can be pretty challenging, especially when you have to look up every little detail.
Of course, you don’t want to miss the chance to grab your audience’s attention, and a pixelated and low-quality visual is enough to scroll right past your content. So, if you want to make engaging content that displays beautifully on the feed, then your image size is super important. Just to give you a helping hand, I have created a handy up-to-date social media size guide with all the proper dimensions.
Try to minimize your social media efforts and use social media management tools like Social Champ, which allows you to resize your images using Canva and schedule posts right within the dashboard.
Why Social Media Image Sizes are ImportantHave you ever been scrolling through your social media feed and found an image cut off or distorted? Of course, you will scroll it anyway.
This is where understanding social media image sizes is so important. Not only it makes your image look better, but it also helps you get the most out of your visuals.
So, whether you are posting on Facebook, Instagram, Twitter, or Pinterest, understanding social media image sizes are the key to ensuring your followers see and understand your message.
From profile pictures to cover photos, your visuals are the first thing people see when they come across your brand’s social media page. But did you know that image size is just as important as the quality and composition of the image? That’s right; image size matters when it comes to marketing on social media.
While digging through more about sizes, I figured out quite impressive reasons why image size holds a strong position in your marketing strategy. Have a look:
Social media image sizes affects how your posts look, how they are displayed on your feed, and how they are shared. It also affects how viewers perceive your images. A bad visual is enough to ruin your brand reputation, making it look unprofessional.It’s important to correct the size of your images so they don’t get distorted when displayed on your feed, grid, or even different devices.Using the recommended image size for each social media platform can help you get more eyeballs rolling on your content, reinforcing the brand’s identity. When images are visually appealing, they strongly impact viewers and are more likely to be shared with other users.Cheat Sheet for Social Media Image SizesIf there’s one thing that can make or break your social media posts, it’s the image size. Either if it is too small that it will get lost in the shuffle, or it’s too large, and it won’t fit the platform’s dimensions.
I know your head may be spinning trying to keep track of the ever-changing social media image sizes requirements. Well, you are not alone in this chaotic race; from Facebook to Twitter, Instagram to LinkedIn, it can be hard to keep up with all the different sizes and formats.
Here’s a cheat sheet for you. This list will help you ensure your gorgeous images look appealing to your followers. So, open your notepad and save these required image sizes for each platform; it will help you escalate your social media marketing tactics.
Instagram Image SizesThis visual social media platform is super addictive, making us all scroll through our aesthetic feeds, looking at stunning images, and making us wonder, ‘How did they get their photo to look so good?’
Well, the answer is simple: they know the right Instagram image size.
The recommended size for an Instagram profile picture: 320 x 320 pixels.
The platform supports squared, horizontal, and vertical dimensions. Instagram profile image sizes are sorted at 320 x 320 pixels, but the profile picture is displayed at 110 x 110 pixels. Since the dimensions are in squared format, but the profile pictures are displayed in a circle, make sure to use the centered image, so you don’t have to crop it out.
Instagram Post Size (Feed Photos)Landscape: 1080 x 566 pixelsPortrait: 1080 x 1350 pixelsSquare: 1080 x 1080Aspect Ratio: between 1:91:1 and 4:5Recommended Image Size: Width of 1080 pixels, height between 566 and 1350 (depending on the image if it is portrait or landscapeInstagram Photo ThumbnailDisplay Size: 161 x 161 pixelsRecommended Size: 1080 pixels wideInstagram Story SizeThe accurate Instagram story size: 1080 x 1920 pixelsThe aspect ratio of Instagram story size: 9:16Instagram Carousel Image SizeLandscape: 1080 x 566 pixelsPortrait: 1080 x 1350 pixelsSquare: 1080 x 1080 pixelsAspect Ratio: Square (1:1), Landscape (1:91:1), Vertical (4:5)Recommended Image Size: Height between 566 and 1350 pixels and width of 1080 pixels (depending on whether the image is landscape or portrait)Instagram Reels SizeThe exact Instagram Reel size is 1080 x 1920 pixelsThe recommended aspect ratio is 9:16Cover Photo: 1080 x 1920 pixelsInstagram Stories AdsThe aspect ratio for story ads is 9:16Tips for the Right Instagram Image SizesIf you share an Instagram image with a size of more than 1080 pixels, then Instagram will automatically size it down to exactly 1080 pixels.Make sure to keep your images to a square for the in-feed posts. The width and length should be the same.Use a minimum size of 1080 x 566 pixels. Images that are smaller than 1080 pixels wide or long will appear stretched and blurry on Instagram.When saving your images, make sure to use a file type supported by Instagram, such as JPG or PNG.The most important thing, pay attention to the size of the text and logo in your images; they need to be visible at the size of the image you upload.Twitter Image SizesTwitter is the ultimate hub for sharing your thoughts and opinions in 180 characters. This bluebird platform gives us all the feels, from entertainment to Twitter communities. Let’s just not forget the visuals.
So, if you want to splash on Twitter, you need to know the right Twitter image size to ensure your visuals stand out. Whether it’s a profile picture, header image, or tweet image, knowing the right sizes is important to ensure, your visuals look gorgeous.
Here’s a breakdown for optimal Twitter image size to ensure your visuals look absolutely best.
Twitter Profile PictureMinimum Image size: 200 x 200 pixelsMaximum file size: 2MBTwitter Header PhotoThe recommended size for a header photo is 1500 x 500 pixels.Twitter Instream PhotosImage Size: 600 x 355 pixelsAspect Ratio: anywhere between 2:1 and 1:1 for desktop version and 2:1, 3:4 and 16:9 for mobile versionSupported formats GIF, JPG, and PNGFile size: Up to 5 MB for photos & GIFs on mobile and up to 15 MB on desktopTwitter Card ImagesImage size: 120 x 120 pixelsSupported formats: GIFs, JPG and PNGFile Size: 1 MBTwitter Image Sizes for AdsSingle & multi image tweets: Minimum size 600 x 355 pixelsWebsite Card Image: 800 x 800 pixels for a 1:1 aspect ratio. 800 x 418 pixels for 1:91:1 aspect ratio. File size 20 MBApp Card Image: 800 x 800 pixels for a 1:1 aspect ratio. 800 x 418 pixels for 1:91:1 aspect ratio. File size 3MBCarousel: 800 x 800 pixels for a 1:1 aspect ratio. 800 x 418 pixels for 1:91:1 aspect ratio. File size 20 MBDirect Message Cards: 800 x 800 pixels for a 1:1 aspect ratio. 800 x 418 pixels for 1:91:1 aspect ratio. File size 3MBConversation Cards: 800 x 800 pixels for a 1:1 aspect ratio. 800 x 418 pixels for 1:91:1 aspect ratio. File size 3MBTips for the Right Twitter Image SizesMaintain aspect ratios: For consistency, try to maintain the same aspect ratio for all the images you upload.Optimize your image for mobile devices: Since most users access Twitter from their mobile phones, ensure your image looks great on those devices.Choose high-quality images: Choose high-resolution images that have a good amount of contrast and clarity, as they will be more visible and easily distinguishable when posted on Twitter.Preview before posting: Make sure to preview the image before posting it, as any flaws or oddities in the image may be visible to viewers.Featured Article: 20+ Cool Instagram Story Ideas to Revamp Post Engagement in 2024
Facebook Image SizesFacebook, the platform for all those hilarious memes, cats, and that one person who posts way too many photos of their food. Also, one of the best places to share your business or product with the world.
But what’s often overlooked is the importance of image size when it comes to Facebook. So, you need to be careful, or you can end up with some really pixelated images. That’s why knowing the right Facebook image sizes for your posts is important. To help you out, here are all the essential Facebook image sizes you need to know.
The recommended size for a Facebook profile photo is 170 x 170 on desktops and 128 x 128 pixels on smartphones.
Facebook Cover PhotoDisplay Size Desktop: 820 x 312 pixelsDisplay Size Smartphone: 640 x 360 pixelsMinimum Size: 400 x 150 pixelsIdeal file size: Less than 100 KBFacebook Timeline PhotoRecommended size: 1200 x 630 pixelsMinimum size: 600 x 315 pixelsFacebook Event Cover Photos and Panorama PhotosAspect ratio: 2:1Pixels for panorama photos: 30,000 pixels in any dimensionsFacebook Image Size for StoriesThe recommended size for Facebook image size is 1080 x 1920 pixels.Facebook Image Size for AdsFacebook Feed Ads: Max size is 1080 x 1080 pixels. The minimum size is 600 x 600 pixels. Ratio 1:91:1 to 1:1, and the maximum file size must be 30 MB.Facebook Right Column Ad: Max size is 1080 x 1080 pixels minimum size is 254 x 133 pixels. Ratio 1:1Facebook Image Size for Instant Article: Size is 1200 x 1200 pixels. Ratio 1:91:1 to 1:1, and the maximum file size must be 30 MB.Facebook Image for Marketplace Ads: Size is 1200 x 1200 pixels. Ratio 1:91:1 to 1:1, and the maximum file size must be 30 MB.Image Size for Facebook Research: Max size is 1080 x 1080 pixels the minimum size is 600 x 600 pixels. Ratio 1:91:1 to 1:1, and the maximum file size must be 30 MB.Messenger Inbox Ads: The size is 1080 x 1920 pixels, and the minimum size is 254 x 133 pixels. Ratio 1:91:1 to 1:1, and the maximum file size must be 30 MB.Messenger Stories Ads: Size is 1200 x 1200 pixels, ratio 9:16, and maximum width 500 pixels.Tips for Right Facebook Image SizesAim for a high-resolution image: Make sure that the file size you are using for your image is as high resolution as possible.Use PNG images: If you want to make sure your images look as clear and crisp as possible, use PNG rather than JPG images. JPGs can look blurry and pixelated, so opting for a PNG when possible is better.Use social media management tools: If you don’t have the time or resources to create custom images for each type of post, plenty of online tools can help you create the right size and shape for each post.For instance, Social Champ offers in-app integration with Canva and VistaCreate. You can quickly edit your gorgeous visuals and resize them perfectly for Facebook posts.Compress images for faster loading times: Large images can take longer to load on Facebook, so it’s important to compress your images to reduce their file size. Tools like Tinypng can do the work for you.Optimize Your Images for a Successful MarketingEdit & Optimize your gorgeous visuals using Canval, VistaCreate, and other integrations to schedule within the dashboard.LinkedIn Image SizesLinkedIn is the perfect platform to showcase your professional portfolio and make connections with like-minded individuals. But, when it comes to the optimal sizes for your profile picture or company logo, we often mess up the exact platform sizes.
Just in case you missed out, here are the right sizes for LinkedIn for business and personal accounts.
Featured Article: LinkedIn for Business in 2024: A Promising Guide
Pinterest Image SizesOf course, Pinterest is the ultimate platform for curating your dream life. You can create boards that showcase the most beautiful homes, delicious recipes, and stylish fashion trends. But if you want to be a Pinterest influencer or rule the platform, you need to know the right image sizes.
After all, you don’t want your pins to look like they were taken from a 90s website, right? Here’s the scoop on all the Pinterest image sizes you need to know to ensure your pins look as polished as possible. Have a look
Pinterest Profile & Cover PhotosRecommended size for profile photo: 165 x 165 pixelsRecommended size for cover photos: 800 x 450 pixelsPinterest Image Sizes for PinsAspect ratio: 2:3Square pins: 1000 x 1000 pixelsRecommended size: 1000 x 1500 pixelsMaximum file size: 20 MBPinterest Image Sizes for Collection PinsAspect ratio: 2:3 or 1:1Recommended size: 1000 x 1500 pixels or 1000 x 1000 pixelsMaximum file size: 10 MBPinterest Image Sizes for Story PinsAspect ratio: 9:16Recommended size: 1080 x 1920 pixelsMaximum file size: 20 MBPinterest Image Sizes for Ads & CarouselsApp installed ads: Recommended 2:3 aspect ratio and 1000 x 1500 pixelsCarousel pins and ads: Recommended 1:1 or 2:3 aspect ratio and 1000 x 1500 pixels or 1000 x 1000 pixels. 5 images can be used in a carousel post.Shopping ads: Recommended 2:3 aspect ratio and 1000 x 1500 pixelsTips for the Right Pinterest Image SizesUse high-quality, high-resolution images. Choose photos with clear and vivid colors that are easy to see on the Pinterest platform. Also, your profile picture is displayed in a circle, so high-quality resolution is important.Use portrait orientation instead of the landscape; this is more traditional for Pinterest and easier to scroll through.Keep file sizes small by using compressed images; this will help load times without compromising image quality.Include a small font size and white space on your images, so they don’t look too cluttered or overwhelming when shared on Pinterest.Snapchat Image SizesSo, if you are a Snapchat user, you know that images are a huge part of the platform. Whether you are sharing a selfie or a stunning landscape shot, ensuring your image is displayed in its best light is important. That’s why knowing the exact dimensions of the images you are posting is essential.
After all, you don’t want your photos cropped or stretched out. To help you out, here are the exact Snapchat image sizes you need to know for the perfect post.
Snapchat Image Sizes for AdsAspect ratio: 9:16File type: JPEG or PNGMaximum file size: 5 MBSnapchat Image Sizes for GeofiltersAspect ratio: 9:16File type: JPEG or PNGMaximum file size: 5 MBTips for the Right Snapchat Image SizesStick to jpeg formats: For optimal viewing on Snapchat, stick to jpeg formats for uploading your images.Resize Images Before Uploading: Resize your photos before uploading them to Snapchat.Keep the aspect ratio at 9:16: The aspect ratio is your image’s width/height proportions. It should be 9:16 for Snapchat images, which is the same as a standard vertical smartphone photo.YouTube Image SizesYouTube is the world’s second-largest search engine. With its ability to create informative and entertaining content, it has become a go-to platform for content creators.
One of the most important aspects of YouTube videos are the visuals, which means you need to make sure your YouTube images are up to the mark. Have a look at the recommended image size for YouTube.
YouTube Profile Photo, Video Size & Thumbnail SizeRecommended image size for profile photo: 800 x 800 pixelsRecommended video size: 1280 x 720 pixelsRecommended thumbnail size: 1280 x 720 pixelsYouTube Banner ImageAspect ratio: 16:9Image Size: 2048 x 1152 pixelsArea for text and logos: 1235 x 338 pixelsMaximum file size: 6 MBTips for the Right YouTube Image SizesUse a video size that is 1280 x 720 pixels. YouTube accepts this size as the standard size for displaying in the best way on all devices.Use a 16: 9 aspect ratio, so your image fits perfectly within the YouTube video player without being cropped or distorted.Try to keep text in your image to a minimum, as this will not look clear on smaller devices.TikTok Image SizesFrom hilarious lip-syncing videos to creating dance routines and TikTok trends, it’s no wonder why it’s one of the most addictive platforms in the world.
Whether you are a newbie or a pro, understanding the dimensions of your TikTok images is essential for creating a visually stunning profile. Have a look at the right TikTok image sizes.
When it comes to your Google Business Profile, there’s no room for error. Every pixel matters. Here’s a round-up of the Google Business Profile image sizes that you need to know.
Google Business Profile Image Size for Logos, Cover Photos & Business PhotosRecommended image size: 720 x 720 pixelsMinimum resolution: 250 x 250 pixelsFile Size: 5 MBFormat: JPG or PNGTips for Right Google Business Profile SizesEnsure that all your profile images are clear and of high quality. Low-resolution images can be hard to see and will not help to draw attention to your business.Make sure your profile photo is cropped in a square. This will help ensure that it looks great across all devices and will fit within the Google Business Profile frame.Uploading a logo or an image of your business’s physical location can help customers recognize your business when they come across it.Mastodon Image SizesSize: up to 8MBFormat: JPG, PNG, WebP, or GIFResolution: 1280x128o pxRight Size Can Lead to The Right Marketing!To wrap it up, if you want your social media marketing efforts to succeed, consider image size. No matter which platform you choose, the key is ensuring that your images look professional and consistent. With the right social media image sizes and some creative flair, you can create images that capture the audience’s attention and help your content stand out.